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    <lastmod>2023-05-16</lastmod>
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    <loc>https://www.oliviaballmannportfolio.me/blog-1/tomatoes-are-now-in-season-ccjbp</loc>
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      <image:title>Log - Week Two - TidalHealth Hospital image by Olivia Ballmann</image:title>
      <image:caption>What I accomplished: I settled into my internship by arranging my ID badge and computer passwords and program accounts. I also took Net Learning courses. Net Learning is a requirement at TidalHealth to ensure employees are safe, professional, and inclusive. I completed net learning over two days, and when I wasn’t completing net learning, I was helping Megan Koester with a newsletter announcement and magazine distribution. During distribution, we delivered the newest issue of the magazine to each floor of the hospital and discarded the old issues . While delivering, I got to see what kinds of services were offered on each floor and got familiar with the hospital’s campus and target market.</image:caption>
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    <loc>https://www.oliviaballmannportfolio.me/blog-1/new-additions-to-the-farm-csytk</loc>
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    <lastmod>2023-05-16</lastmod>
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      <image:title>Log - Week One - TidalHealth Sign Image by Olivia Ballmann</image:title>
      <image:caption>Week One: January 26, 2023 Hours: 5 Total hours: 11 What I did: Week one was my first day at TidalHealth. It ended shorter than expected due to IT issues. However, I shadowed Megan Koester, CFO Chris Halls’ executive assistant and senior program coordinator. Together, we reviewed programs I would be using as well as overall branding strategies. I learned that Megan is a fantastic resource for learning about PR writing. I’m learning very quickly that the styles of journalism, my specialized track major, and PR writing are very different. It’s important I learn both to acquire a strong variety of different writing styles. Sample Work: No sample work this week. I was shadowing Megan Koester, familiarizing myself with SharePoint’s programs, and getting settled with passwords and identification.</image:caption>
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    <loc>https://www.oliviaballmannportfolio.me/blog-1/spring-favorites-kale-3pgfa</loc>
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    <lastmod>2023-05-16</lastmod>
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      <image:title>Log - Day 1- Orientation - Image courtesy of TidalHealth Instagram.</image:title>
      <image:caption>“TidalHealth Hospital” Image courtesy of Olivia Ballmann.</image:caption>
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    <loc>https://www.oliviaballmannportfolio.me/blog-1/week-3</loc>
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    <lastmod>2023-05-16</lastmod>
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      <image:title>Log - Week Three - Image courtesy of Megan Koester.</image:title>
      <image:caption>Week Three: February 6, 7, &amp; 9, 2023 Hours: 20.75 Total Hours: 53 During week three, I helped with inventory and served as a second pair of eyes for Wellness Wave, one of TidalHealth’s PR magazines. I also worked on my assigned HealthFocus article on TidalHealth MyChart, interviewing and transcribing interviews for healthcare workers in the community. Megan Koester, my mentor, asked I transcribe all my interviews, so quotes can be pulled from transcriptions for different pieces in the future. The first transcription I completed was for my TidalHealth MyChart article, covering the app's features with quotes and insight from Jenny Harsin.  I also interviewed and transcribed an interview with Dr. Mark Weisman, Vice President of IT, about the benefits users can experience when using TidalHealth MyChart.</image:caption>
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    <loc>https://www.oliviaballmannportfolio.me/blog-1/week-three</loc>
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    <lastmod>2023-05-16</lastmod>
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      <image:title>Log - Week Four - Image courtesy of Megan Koester.</image:title>
      <image:caption>Week Four: Feb 13, 14 &amp; 16, 2023 Hours: 20.5 Total Hours: 73.5 This week I started Health Observances for the month of February. Health Observances are short paragraphs which can be used for future social media posts or team "huddle" notes. Health and cultural observances cover and recognize cultural events occurring that month. This was assigned to me by Jessica Perry, who handles most of the social media, photography, and huddle notes for the TidalHealth Strategic Communications Department. This is something Megan Koester, my mentor, encouraged me to work on throughout the semester when I had extra time.</image:caption>
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    <loc>https://www.oliviaballmannportfolio.me/blog-1/week-five</loc>
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    <lastmod>2023-05-16</lastmod>
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      <image:title>Log - Week Five - “It’s a Boy” image by Olivia Ballmann.</image:title>
      <image:caption>Week Five: February 20, 23 Hours: 13 (Sick day on February 21) Total Hours: 86.5 For week five I continued working on editing my articles for HealthFocus and Wellness Wave. I also worked in Constant Contact to make additions and edits for our March Newsletter. I also helped Megan deliver magazines to an office at the hospital. The office also held a baby shower which gave me the opportunity to network with other people at the strategic communications department.</image:caption>
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      <image:title>Log - Week Five</image:title>
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      <image:title>Log - Week Five</image:title>
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    <loc>https://www.oliviaballmannportfolio.me/blog-1/week-six</loc>
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    <lastmod>2023-05-16</lastmod>
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      <image:title>Log - Week Six - Week Six</image:title>
      <image:caption>“Avery W. Hall Educational Center” image by Olivia Ballmann. This is where I go every week when I work with the strategic communications department. Week Six: Feb 27, 28 &amp; March 2, 2023 Hours: 21 Total Hours: 107.5 For week six, Megan Koester let me have full range of the March newsletter for the seniors program. I'd spent the previous week researching and brainstorming what to put in the new newsletter. I wrote and chose the content for this issue and I also got to  I got to choose the images for each topic. This week was also my final week to edit, finalize, and/or review my Healthfocus articles on TidalHealth MyChart and the collaboration between Salisbury University and TidalHealth for the Epic installation at the Richard A. Henson SIM Center. I'm pleased with how the final versions have turned, and I'm grateful to have Megan Koester's and Roger Follebout editing advice along the way.</image:caption>
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    <loc>https://www.oliviaballmannportfolio.me/blog-1/week-seven</loc>
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    <lastmod>2023-05-16</lastmod>
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      <image:title>Log - Week Seven - “Roger Follebout’s TidalHealth Podcast” image by Olivia Ballmann.</image:title>
      <image:caption>Week 7: March 6,7 &amp; 9, 2023 Hours: 20.25 Total Hours: 127.75 For week seven, I had the opportunity to write any articles I wanted. I spent about two days, researching, arranging interviews and writing. I’ve finished an article about diabetes awareness, and I’m still working on an article about mental health at TidalHealth-- still trying to get interviewees. I’m also in the process of a press release regarding a TidalHealth MyChart and Apple Health merger. I got to interview Vice President of IT, Mark Weisman, and I hope to finish this release next week.</image:caption>
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    <loc>https://www.oliviaballmannportfolio.me/blog-1/week-eight</loc>
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    <lastmod>2023-05-16</lastmod>
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      <image:title>Log - Week Eight</image:title>
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      <image:title>Log - Week Eight</image:title>
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      <image:title>Log - Week Eight</image:title>
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      <image:title>Log - Week Eight</image:title>
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      <image:title>Log - Week Eight</image:title>
      <image:caption>Image courtesy of Megan Koester. Week 8: March 13, 14 &amp; 16  Hours: 20.25 Total Hours: 148 This week my supervisor Megan gave me free range to write whatever TidalHealth-related articles I wanted, as long as they were evergreen. I wrote three. I wrote one on hay fever and one on cancer care offered at TidalHealth. Additionally, I wrote a press release regarding TidalHealth’s extension to MyChart, Apple Health.</image:caption>
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    <loc>https://www.oliviaballmannportfolio.me/blog-1/weel-nine</loc>
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    <lastmod>2023-05-16</lastmod>
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      <image:title>Log - Week Nine - TidalHealth therapy dog at HealthFest. Photography by Olivia Ballmann   Every week at TidalHealth, I feel like I’m doing so many different things—this was especially true during week nine. In one week, I wrote April’s Senior Program Newsletter, wrote health observances for socials media posts to be released the month of June, and helped set up and photograph TidalHealth HealthFest on Friday and Saturday. I decided to work through my spring break and part of my weekend, and I’m so glad I did. HealthFest was a huge networking opportunity for the community, especially medical professionals in the TidalHealth community. I made connections while taking photos for TidalHealth’s social media. Prior to the event, I helped my supervisor, Roger Follebout, set up the event, and I witnessed all the hard work that went into his preparation and planning. I also learned that event planning is such an important part of strategic communications because it’s how TidalHealth directly approaches the Salisbury community. As a medical organization, it’s vital community members see the hospital is actively involved to give patients reassurance that they are getting the best care.</image:title>
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      <image:title>Log - Week Nine</image:title>
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    <lastmod>2023-05-16</lastmod>
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      <image:caption>Yellow rose in honor of organ donors for Donate Life Ceremony. Photography by Olivia Ballmann.</image:caption>
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    <lastmod>2023-05-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64173feaf1979f6b65549c07/edb0ec46-bd0a-44d8-b377-e771b7d061fa/thumbnail_IMG_5148.jpg</image:loc>
      <image:title>Log - Week 11 - Week 11: April 3,4 &amp; 6   Hours: 16.75 Total Hours: 216.5</image:title>
      <image:caption>This week I helped edit and fact-check TidalHealth’s Wellness Wave magazine, and I wrote an article on heat stroke and heat exhaustion awareness to be used on the TidalHealth website. I also edited a LifeWorks memo from Megan Koester, my internship mentor. Megan had found around five kittens outside the parking lot at TidalHealth and found out someone had been feeding them, not reporting the kittens to the local shelter. Megan had me edit the piece before it went out and even showed me the kittens she’d found in the office. This was an unexpected surprise this week. I also submitted my Run SBY photos to Jessica Perry and Roger Follebout (located in Week 10 log here).</image:caption>
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  <url>
    <loc>https://www.oliviaballmannportfolio.me/blog-1/week-12</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64173feaf1979f6b65549c07/19983615-10f7-40bb-b0ef-c179de3d3019/thumbnail_IMG_5115.jpg</image:loc>
      <image:title>Log - Week 12 - Week 12: April 10,11, 13  Hours: 14 hours  Total Hours: 224.5</image:title>
      <image:caption>This week I brainstormed and researched potential articles. I wanted to do a mental health article where TidalHealth behavioral specialists share their tips for promoting good mental health but had trouble contacting potential interviewees. I edited a Robotics Surgery article for Wellness Wave and helped Megan choose the photos to be put in Summer Wellness Wave, using online stock photo website, istockphoto.com. I made deliveries to the hospital's print shop and started working on a mental health article without interviews to make sufficient use of my time.</image:caption>
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  <url>
    <loc>https://www.oliviaballmannportfolio.me/blog-1/week-13</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64173feaf1979f6b65549c07/bb921385-1e9b-4959-b1eb-c13026b73248/thumbnail_IMG_5138.jpg</image:loc>
      <image:title>Log - Week 13 - Week 13: April 17, 18 &amp; 20 Hours: 18.5 Total Hours: 243</image:title>
      <image:caption>This week was exciting. I attended a HealthFocus magazine meeting with TidalHealth CEO Steven Leonard. I watched Roger Follebout and the team discuss their vision for the issue and as the CEO if there was anything he wanted to add and/or replicate. I also wrote and edited a Mental Health article for TidalHealth’s website to release in May for Mental Health Awareness Month. Although I was unable to get into contact with interviews, I still produced good content. This week I wrote the cultural observance for TidalHealth’s July social media posts, did inventory for some of TidalHealth’s merchandise, and I finished the week by picking up envelopes with Megan from the print shop. All and all another great week.  Sample work: I've embedded the second and third draft of mental health article as well as the July health observances for social media posts/huddle notes. Here is a link to view the final draft on TidalHealth's website: 10 ways to prioritize your mental health | TidalHealth</image:caption>
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  <url>
    <loc>https://www.oliviaballmannportfolio.me/blog-1/week-14</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64173feaf1979f6b65549c07/51f3683f-22d1-48e2-99c4-ec71aa8743d7/thumbnail_IMG_4817.jpg</image:loc>
      <image:title>Log - Week 14 - Week 14: April 24, 25 &amp; 27  Hours:  17.25 Total Hours: 266.25 Photo by Gregory Mann.</image:title>
      <image:caption>This week I wrote the entire May newsletter for the TidalHealth Seniors Program. Megan Koester, the director of the TidalHealth Seniors program, let me choose what time to send out the newsletter based on past views. She explained how TidalHealth is trying to increase the viewership for it newsletter. I chose a 9 a.m. release time, because it was different from the mid-mornings and afternoon posts. While this did not necessarily do better, it did teach me it’s important for businesses to monitor posting times to increase viewership.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.oliviaballmannportfolio.me/blog-1/week-15</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64173feaf1979f6b65549c07/7465fb41-d69c-45f5-a100-877bf4a2126c/thumbnail_IMG_4967.png</image:loc>
      <image:title>Log - Week 15 - Week: May 1, 2 &amp; 4, 2023  Hours: 18 hours  Total hours: 284.75 What I did:</image:title>
      <image:caption>As usual, it was a productive week, I wrote a Skin Cancer Awareness article in honor of Skin Cancer Awareness month to be use as TidalHealth website content. I also met with TidalHealth CFO Chris Hall, to discuss my next HealthFocus magazine article on TidalHealth’s Joint Ventures. This week, I began researching, writing and conducting interviews for the article. I currently I have an unfinished rough draft which should be complete by the time I leave next week. This was my second to last week at TidalHealth, so I really wanted to make sure I was as productive as possible, learning as much as I could before I leave. I also completed cultural observances for social media posts for the Month of August, found a photo for my Dr. Kerry Forrestal article, and scheduled interviews for next week for doctor profile feature articles. All and all, another great week.   Sample Work: For sample work this week, I've listed my Skin Cancer Awareness article, TidalHealth Joint Ventures rough draft, August health observances and my transcribed interview with Gensis Healthcare Administrator Hilary Jones.</image:caption>
    </image:image>
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    <lastmod>2023-05-16</lastmod>
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      <image:title>Log - Week 16- My Final Week - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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